Privacy Policy

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Introduction
Yellow is committed to protecting the privacy of personal information you might provide via yellowlocal.co.nz. This policy explains how we manage personal information and other information.

Your personal information
You acknowledge and agree that we may collect information about you. The information may be obtained from:

- Personal information provided voluntarily by you;
- Website usage information through tracking your click behaviour;
- Aggregated data, measuring traffic to yellowlocal.co.nz but not relating to you personally.

You may decide whether to provide any information we seek from you. However, if you do not provide it, we may not be able to provide services to you.  We may combine information that you provide to us with information that we obtain from other companies.

Use and sharing of personal information and other information
We will collect and use personal information to:
- generally manage our business;
- administer our contests, promotions, surveys, and other services;
- respond to any queries or feedback you may have;
- inform you of ways the products and services provided to you could be improved;
- gain an understanding of your information and communication needs or obtain your feedback or views about our services to help us to provide a better service;
- prevent and detect any misuse of, or fraudulent activities involving any Yellow website;
- maintain and develop our business systems and infrastructure, including testing and upgrading of these systems.

Personal information may be shared with our agents or contractors in relation to the purposes described above.  We take reasonable steps to ensure that these organisations are bound by confidentiality and privacy obligations in relation to the protection of your personal information.

It may be necessary for us to share your personal information to respond to subpoenas, court orders or other requests relating to court proceedings, or to exercise our legal rights or defend against legal claims.

We do not share your personal information with our customers, suppliers or other users of the website unless you provide us with the information for the purpose of passing it on to the relevant party or we have asked for and obtained your explicit consent to do so.

We will generally collect and use non-personal information to:
- provide our customers or suppliers with marketing or promotional materials regarding our products, programs and services;
- assist our staff in providing tailored sales offers to our customers.

Holding and correcting personal information
Under the Privacy Act 1993 you have rights of access to and correction of personal information that we hold. You may opt out of any further contact from us.

To protect your privacy and the privacy of others, we may have to verify that you are who you say you are before we can give you access to, or change, information about you.

Links to other websites
Our website provides links to other websites. Please note that these websites may have different security and privacy policies. We do not accept any responsibility or liability for any information that you divulge to these websites and how the websites or the organisations that own and manage the websites collect, use or disclose your personal information or that of any person you provide on such sites.

Use of cookies
To assist us in providing the best possible results from yellowlocal.co.nz for both users and advertisers, we occasionally need to gather information about how people use the site. The information collected by cookies will;

- Display content more relevant to you
- Enable you to use more advanced features on our websites

The information is collected on an entirely confidential basis via online cookies which requests details such as:

- How many PC’s connect to the site
- Which pages are viewed
- Which browsers people use when visiting e.g. Internet Explorer

Online cookies will be sent to your computer the first time you visit yellowlocal.co.nz. A cookie is a message given to a Web browser by a Web server. The browser stores the message in a text file. The message is then sent back to the server each time the browser requests a page from the server. It identifies your computer as a unique computer but in no way identifies you nor harms your computer.

Yellowlocal.co.nz uses two types of cookies. The first type is used for reporting on the use of the site, the other is used to provide you with key site functionality, such as retaining search queries.

If you do not wish to have a cookie placed on your computer for reporting purposes, please visit http://info.yellow.co.nz/optout.html. Alternatively you can choose to disable all cookies by managing your browser preferences. For most browsers this can be done via “Options” or “Preferences” under one of your browser menus.

Serving online advertisements
We use a third-party advertising company to serve ads when you visit our Web site. This company may use information (not including your name, address, email address or telephone number) about your visit to this site in order to provide advertisements about goods and services that may be of interest to you. In the course of serving advertisements to this site, our third-party advertiser may place or recognize a unique “cookie” on your browser. If you would like more information about this practice and to know your choices about not having this information used by this company, please visit http://www.doubleclick.net/us/corporate/privacy

Nielsen//NetRatings – NZ internet statistics
We use the Nielsen//NetRatings counting system. This assists us to improve our service by tracking common entry and exit points for our Website, compiling anonymous information about visits to our Website, and randomly and anonymously surveying users of our Website. To do this, Yellow websites have a small piece of code on each page which accumulates these statistics. For more information and to view Nielson//Net Ratings’ privacy policy, please visit http://www.nielsen-online.com/corp.jsp?section=leg_prs.

Security
Although we use safeguards to protect your personal information against theft, loss or unauthorised access, use, modification, disclosure or disposal, as no data transmission over the Internet can be guaranteed to be completely secure, we cannot ensure or warrant the security of information you transmit or receive through the Website. These activities are conducted at your own risk.

Changes to this policy
We may change this policy, by adding, changing or removing content, at any time. Any change applies from the time it is published on our web site at www.yellowlocal.co.nz.

Contact Details
If you have any questions about the privacy of your personal information please contact us.